The Anschutz Medical Campus, a hub for healthcare, education, and research, faced significant challenges in its parking system. Employees, visitors, and emergency responders frequently struggled to navigate its extensive parking facilities. The lack of clear, cohesive wayfinding created confusion, delayed access to care, and disrupted workflows across the campus.

Our team conducted a comprehensive wayfinding assessment, identifying key pain points in the parking and navigation system. After a detailed analysis, we developed a strategic message schedule and designed a full exterior signage system tailored to the campus’s unique needs. The project included managing the fabrication and installation of signage to ensure quality, durability, and compliance with campus standards.

The newly implemented wayfinding system improves clarity and accessibility, reducing confusion and enhancing the experience for employees, visitors, and emergency personnel. With intuitive signage and optimized parking guidance, the campus now operates with smoother traffic flow, increased safety, and a welcoming atmosphere for all users.

Art Direction: Beth Rosa, Zach Kotel, Anaïs Mares | Design Lead: Anaïs Mares and Day Corso | Design and Wayfinding Support: Day Corso and Abigail Knab

work done while at ArtHouse Design and photo credit to be accredited to ArtHouse and contact externally.