INDEPENDENT
BRAND DESIGNER & CONSULTANT
January 2016 - current
BRAND DEVELOPMENT & DIVERSITY, EQUITY, AND INCLUSION STRATEGY
– Create brands from ideation to implementation
– Recenter brand voice and tone intention and impact while providing digital assets and inclusive brand content for marginalized-owned small businesses, university research studies, and non-profits including and not limited to Field Therapy + Consulting, Columbia University LGBTQ studies, Tyrone Glover Attorneys at Law, etc.
LEAD BRAND & ENVIRONMENTAL GRAPHIC DESIGNER
Gensler | Denver, CO
September 2021 - January 2024
NAMING & PROJECT POSITIONING
– Research, cultivate, and formalize project positioning documents to align with the clients’ missions, vision, goals, and potential design challenges of project
IDENTITY DESIGN & BRAND DEVELOPMENT
– Execute thoughtful and alluring logo designs for all digital and print applications
– Establish cohesive brand systems and assets including custom iconography, patterns, photography guidelines, and strong unique illustrative elements
– Design, amplify, implement distinctive and engaging branded collateral assets
ENVIRONMENTAL & EXPERIENTIAL DESIGN
– Collaborate with various architects, developers, fabricators, municipal groups, and web developers to develop thoughtful design brand systems complimenting the vision of the project or campaign, architectural features, or digital application
– Generate design packages ranging from schematic design, bid sets to fabrication sets to include: brand and signage standards, programmed location plans, quantities, materials, and to-scale design intent drawings with material/color specifications to coordinate
– Streamline each phase of a project: supporting client recruitment, proposals, project assessments and preliminary research, schematic design, design development, design intent, fabrication management, and signage system implementation and installation oversight
BRAND & ENVIRONMENTAL GRAPHIC DESIGNER
ArtHouse Design | Denver, CO
January 2018 - March 2021
intern March ’17 - Dec. ’17
PROJECT ALIGNMENT AND POSITIONING
– Comprehension of architectural sets during all parts of project scope
IDENTITY DESIGN & DEVELOPMENT
– Generate brand guidelines and logo files to advocate lasting brand tone, voice, and visual aesthetic for all branded applications; physical and digital
ENVIRONMENTAL & EXPERIENTIAL DESIGN
– Co-lead creative teams to design custom-to-scale solutions and elevations in 2D with ability to 3D prototype in supporting design solution.
– Advocate for the purpose of each design solution with proven successful branded elements in signage design solutions, wayfinding signage, location plans, donor recognition, thematic installations, and public art such as: murals and sculptures
TESTIMONALS
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TESTIMONALS -
“We spent months looking for someone with the expertise and skill to guide the thoughtful construction of widely usable brand standards and a website for a multi-institutional, inter-professional collaborative using a checklist to try to reduce bias in health professions education. A colleague shared one of Day’s projects with us and we were very impressed. From our first meeting with them throughout the project, we only grew more impressed. Day is an expert at their craft who asks thoughtful questions, synthesizes oral and visual information quickly and sensitively, and communicates complex information in an accessible way. Their organization and attention to detail pushed the project forward and culminated in gorgeous end products that perfectly reflect the work we are doing. We are very grateful to have worked with them. ”
“Working with Day was an absolute pleasure. They are incredibly thoughtful and took the time to really understand our project’s needs. Day created a series of different designs for our research study and was patient, receptive, and went above and beyond to help our team. They did a wonderful job of de-mystifying the design process for us, and gave us countless opportunities to provide feedback so that it truly felt like a collaborative process. We could not have been more pleased with the beautiful designs that they produced.”
“Working with Day helped our team solidify our vision for the branding of our research study. Day guided our team through a series of engaging exercises that helped the process of developing our branding less stressful and intimidating. We especially appreciated the positive and calming energy Day brought to the process. It made us feel confident that our team and brand were in good hands. The final product is better than anything we could have imagined and truly reflects the values of the communities we serve. I would highly recommend Day’s services to anyone looking to develop a distinct brand. Our whole team enjoyed working with Day so much, there’s no doubt we would work with Day on our future projects.”